A one day workshop on Digital Marketing and AI was organized in the Department of Computer Science and Engineering of Shriram Group of Colleges, Muzaffarnagar.
The keynote speaker of this workshop was Amitabh Sharma, Founder and CEO of Nimble Social 360 Digital Marketing. The keynote speaker Mr. Amitabh Sharma said in his session that digital marketing is an effective medium through which companies and businesses promote their products and services through the Internet. Under this, platforms like social media, search engines, email and mobile apps are used. Digital marketing has not only helped businesses reach their consumers quickly but has also provided an opportunity to communicate with a wide audience in a personal manner. In today's time, artificial intelligence has brought a revolution in the field of digital marketing. AI based tools are making digital marketing even more effective such as Canva, Chat GPT, Black Box etc. tools are available in the market.
On this occasion, the founder chairman of the institution, Shri Ram Group of Colleges, Muzaffarnagar, Dr. S.C. Kulshrestha said that the industrial training and exposure provided to students and teachers through such workshops will generate confidence and will help students to make a working career from academics and praising the workshop organized by the Computer Science and Engineering Department of Shri Ram Engineering College, he said that through such programs, the technical knowledge of the students develops and their confidence also increases and he told that in today's IT based era, students need to remain constantly updated and internship has an important role in this.
In this program, the Head of the Department of Computer Science Engineering, Mr. Ashish Chauhan, appreciated and congratulated all the teachers and told all the students about the key to success through many examples. He told that in today's era of industrialization, it is necessary to have practical knowledge along with bookish education.
On this occasion, Professor Engr. Shubhi Verma of the Department of Computer Science Engineering said that such programs will create awareness about their future in the minds of the students of Shri Ram Engineering College and practical knowledge will definitely increase. She told that along with education, such workshops will be organized from time to time in our institute for the future of the students so that the students do not remain dependent on just a degree in future but move forward in the direction of becoming future engineers professionally.
In making the program successful, all the lecturers of Computer Science of Shri Ram Group of Colleges, Engr. Ruchi Rai, Mr. Vyom Sharma, Mr. Ankur Kaushik, Engr Himani Chaudhary, Engr Shikha Rathi, Engr Mayur Sharma, Engr Nitisha Tyagi and Engr Divyani etc. were present in this workshop.